10 important social media ‘don’ts’ for crypto and blockchain companies

10 important social media ‘don’ts’ for crypto and blockchain companies

Business
July 13, 2022 by Admin
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What are the most significant implications for crypto and blockchain companies when social media channels are mismanaged? 10 Important Social Media ‘Don’ts’ for Crypto and Blockchain Companies As cryptocurrencies and blockchain technology become increasingly popular, so do their conversations on social media. Crypto and blockchain businesses have started to recognize the value of social media
718 10 important social media donts for crypto and blockchain companies

What are the most significant implications for crypto and blockchain companies when social media channels are mismanaged?

10 Important Social Media ‘Don’ts’ for Crypto and Blockchain Companies

As cryptocurrencies and blockchain technology become increasingly popular, so do their conversations on social media. Crypto and blockchain businesses have started to recognize the value of social media in connecting with potential customers, engaging with their communities, and even gaining new investments. But like any other business or industry, crypto and blockchain companies must learn the do’s and don’ts of social media.

In this guide, we’ll look at 10 key social media don’ts for crypto and blockchain businesses. Adhering to these tips will help you get the most out of your social media presence, without risking your reputation or compromising your security.

1. Don’t Share Too Much Sensitive Information

One of the most important and fundamental rules of using social media is to never share any sensitive information online. This includes personally identifiable information (PII), proprietary company information, financial and banking details, as well as confidential customer information. No matter how much you trust your followers, it’s best to be conservative about what you post or share, so that you don’t risk the security of your business.

2. Don’t Post Fake or Misleading Content

It may seem tempting to post content designed to attract more attention or followers, but posting fake or misleading content is not a good strategy. It will hurt your reputation with your followers, cause them to lose trust in you, and may even lead to legal action. Make sure everything you post is accurate and sourced, so that your followers can trust your content and veracity.

3. Don’t Reveal Your Investment Strategies

When it comes to social media, it’s best to be discreet about your investment strategies and decisions. While it may be useful to discuss general trends in the crypto and blockchain space, revealing your specific investments can put your financial security at risk. Similarly, never make public promises about future investments, as doing so could land you in legal trouble.

4. Don’t Copy Content from Other Sources

When it comes to building your online presence on social media, being original is key. Plagiarizing content from other sources not only undermines your credibility, but it can also land you in legal trouble. Make sure you only post content that is either written or approved by you, and sourced back to the original creator if necessary.

5. Don’t Make False Promises

Never make false or exaggerated statements regarding your business or services. This can lead to misleading your followers, and can also put yourself in financial or legal jeopardy. Be conservative and transparent when discussing your business or service offerings, and make sure that you accurately depict the details and benefits to your audience.

6. Don’t Alienate Your Followers

Posts that are overly aggressive, dismissive, or otherwise antagonistic can quickly alienate your followers. Even if you disagree with someone’s point of view or opinion, it’s best to stay civil and courteous in your interactions. By doing so, you show that you respect the opinions of other people and that you’re open to hearing different perspectives.

7. Don’t Interact with Trolls

No matter how tempted you may be, never engage with online trolls. Trolls often post inflammatory, misleading, or false comments in order to provoke an emotional reaction from you or your followers. By ignoring these comments, you not only protect yourself and your followers from these trolls’ false claims, but you also preserve your reputation.

8. Don’t Violate the Terms of Service

Cryptocurrency and blockchain businesses must always abide by the Terms of Service of the social media networks they use. Violating the rules of these networks can lead to serious penalties, including account suspensions, fines, or even legal action. Make sure you understand the basic rules of the social networks you use, and follow them closely.

9. Don’t Engage in Political Discourse

In general, it’s best to avoid engaging in political discourse on social media. Political topics are often personal and sensitive, and can quickly become heated or even criminal. By avoiding political topics, you protect your followers (and yourself) from any potential legal issues, and maintain a professional and cordial presence on your social media channels.

10. Don’t Over-Automate Your Posts

Automating your posts can be a great way to save time and stay on top of your social media accounts. But it’s important to not over-automate your posts, as this can lead to overwhelming your followers with too much content. It’s best to keep the frequency of your automated posts to a minimum, so that your content still feels fresh, relevant, and tailored to your followers and the communities you’re engaging with.

Social media can be a powerful tool for cryptocurrency and blockchain businesses, but it’s important to be aware of the risks and don’ts that come with it. By following the ten don’ts listed above, you can protect yourself, your business, and your followers, while still getting the most out of your social media presence.